The Ark Group, LLC (“The Ark Group,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, www.arkgroup.com , or otherwise interact with us through electronic communication, phone, or other means.

By using our services or website, you consent to the practices described in this policy.

I. Information We Collect 
We collect both personal information and non-personal information in two ways:

1. Information You Provide Directly When you:

• Submit a contact form or request information
• Purchase products or services
• Subscribe to newsletters or marketing
• Respond to surveys or promotions

We may collect:

• Name, address, phone number, and email
• company name, industry, and employee count
• Billing details, including credit card information
• Any other information you voluntarily provide

2. Information Collected Automatically (via cookies and tracking tech): 
We automatically collect:

• IP address and device type
• Browser and operating system
• Pages visited and time spent on the site
• Referral URLs and links clicked
• Cookie preferences and session data

II. Use of Information
We use the information we collect to:

• Provide and personalize services
• Respond to inquiries and support requests
• Process Transactions
• Process payments and deliver products
• Send marketing and promotional materials (you may opt out anytime)
• Fulfill legal obligations and regulatory obligations

III. Cookies and Tracking Technologies 
We use cookies and similar technologies to personalize content and improve functionality. You may control cookie preferences through your browser settings. Types of cookies used:

• Essential (site access & security)
• Functional (user preferences)
• Performance (data analytics and traffic)
• Marketing (only for our services; non-third-party only)

**Cookie Pop-Up Disclosure:** By using this site you agree to our use of cookies. A cookie banner is displayed upon entry giving you control over which types of cookies you accept. To manage your cookie preferences, click ‘Cookie Settings’ in the footer of the site.

IV. Sharing and Disclosure of Information
We do not sell, rent or trade your personal information. We may share your information only with:

• Authorized service providers under strict confidentiality agreements
• Legal or regulatory authorities, if required by law
• Successor entities in the event of a merger, acquisition, or corporate restructuring.

All third parties are contractually obligated to safeguard your information.

V. Your Privacy Rights
Depending on your jurisdiction (e.g., California, Virginia), you may have rights to:

• Access, correct, or delete  your personal data
• Opt out of the sale or sharing of personal data (we do not sell data)
• Limit the use of sensitive personal information (we do not collect sensitive information for marketing)
• Obtain your data in portable format
• Non-discrimination for exercising these rights
• Receive a copy of your data in a physical format

To exercise these rights, contact us at info@arkgroup.com or write to us at the address listed below.

VI. Gramm-Leach-Bliley Act Compliance
As a provider of financial and insurance-related services, The Ark Group complies with the Gramm-Leach-Bliley Act (GLBA), including the implementation of physical, electronic, and procedural safeguards to protect your non-public personal information (NPI). We restrict access to your data to those employees and service providers who need it to provide products or services to you.

VII. Data Security

We use administrative, technical, and physical safeguards to protect your information. While no internet transmission is 100% secure, we take reasonable steps to mitigate risks associated with loss, misuse, unauthorized access, and alteration.

VIII. Data Retention 

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including to meet legal, regulatory, tax, accounting, or reporting requirements. Retention periods vary depending on the data type and legal context.

IX. Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from minors. If you believe a child has provided us personal data, please contact us and we will delete it.

X. Third-Party Websites
Our website may contain links to third-party sites. We are not responsible for their content, security, or privacy practices. Please review those sites independently. 

XI. Updates to This Policy
This Privacy Policy may be updated periodically. Changes will be posted with a revised ‘Last Updated’ date. Continued use of the website indicates your acceptance. 

XII. Contact Us.
For questions or concerns about this Privacy Policy, or to exercise your privacy rights, please contact:

Privacy Officer
The Ark Group, LLC
P.O. Box 540217
Omaha, NE 68154
info@arkgroup.com